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Duration 14 hours
Course Outline
Prompting Strategies with ChatGPT
- Introduction to ChatGPT and the fundamentals of prompt engineering.
- Content generation techniques: drafting emails, summaries, reports, and brainstorming ideas.
- Automating repetitive processes by crafting custom prompts for ChatGPT.
Integrating Google AI Ultra (Gemini) into Daily Workflows
- Overview of Gemini’s integration within Google Docs, Sheets, and Gmail.
- Leveraging real-time writing assistance, summarization, and data insight generation.
- Enhancing collaborative workflows through AI support within the Google ecosystem.
AI in Image and Video Creation
- Survey of key industry tools: Adobe Firefly, Runway ML, and Canva Magic Studio.
- Generating and refining AI images for professional presentations and marketing campaigns.
- Producing video content using advanced text-to-video technologies.
AI Capabilities in Microsoft 365 (Copilot)
- Exploring Microsoft Copilot’s features in Word, Excel, and Outlook.
- Efficiently summarizing documents and drafting professional communications.
- Automating spreadsheet tasks and visualizing data with the help of Copilot.
Cybersecurity and Ethical AI Practices
- Identifying risks related to data privacy and AI-generated content.
- Establishing best practices for ethical AI usage within organizational settings.
- Addressing compliance requirements and implementing risk mitigation strategies.
Practical AI Applications in Creative Processes
- Facilitating content ideation for communication teams using AI.
- Accelerating design iterations and prototyping through AI-driven tools.
- Reviewing case studies involving video production and social media content creation.
Accessible and Free AI Tools for Everyday Tasks
- Exploring tools with free access options (e.g., Notion AI, Grammarly, DALL·E, Canva AI).
- Developing strategies for selecting the right tools for various workplace needs.
- Conducting guided, hands-on experimentation with different AI platforms.
Key Takeaways and Future Pathways
Requirements
- Basic proficiency with office suites such as Microsoft 365 and Google Workspace.
- Practical experience with digital communication or content creation processes.
- Familiarity with cloud-based platforms and online productivity tools.
Target Audience
- Communication specialists and professionals.
- Graphic designers and multimedia producers.
- Content creators and digital marketing teams.
