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Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Identifying core customer needs
- Analyzing the market and competitors
- Assessing market size related to specific customer problems
- Defining user segments and personas
- Establishing product vision, purpose, and strategy
- Prioritizing initiatives based on value and effort
- Mapped value propositions and desired outcomes
2. Building the Product
- User-centric design (UX/UI)
- Iterative development using cross-functional teams (Scrum)
- Managing backlogs and crafting user stories
- Early validation methods (MVPs and experiments)
- Establishing key product metrics
- Hands-on Design Thinking session
- Prompt engineering for leaders (Applying AI to products)
- Designing with data
- Creating service design blueprints and service maps
- Expert-led session on backlog management and prioritization
3. Launching the Product to Customers
- Managing releases and roadmaps
- Developing go-to-market strategies
- Onboarding users and evaluating post-launch experience
- Collecting feedback from live production environments
- Aligning with marketing and sales teams
- Constructing product funnels and monitoring dashboards
4. Realizing Business Value
- Tracking product KPIs (NPS, DAU, retention, etc.)
- Developing monetization and pricing structures
- Conducting funnel analysis
- Optimizing customer value (LTV, CAC, ROI)
- Data-driven continuous iteration
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Analyzing product Profit & Loss (P&L)
- Building a compelling business case
Recap and Path Forward
Requirements
- A solid grasp of banking operations.
- Hands-on experience in digital product development.
- A basic understanding of fundamental AI concepts.
Target Audience
- Product managers within the banking industry.
- Leaders driving digital transformation initiatives.
- Banking specialists engaged in AI-centric product design.
Testimonials (1)
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