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Duration 40 hours
Course Outline
1. Conceptualising the Product
- Identifying and understanding customer needs.
- Conducting market and competitor analysis.
- Assessing market size relative to specific customer problems or needs.
- Segmenting users and defining detailed personas.
- Establishing product vision, core purpose, and overarching strategy.
- Prioritising initiatives based on value and effort.
- Creating value maps and defining desired outcomes.
2. Developing the Product
- Implementing user-centered design (UX/UI).
- Adopting incremental and iterative development with cross-functional teams (Scrum).
- Managing backlogs and crafting effective user stories.
- Applying early validation techniques (MVP, experimentation).
- Defining key product metrics.
- Participating in a practical Design Thinking workshop.
- Mastering prompt engineering for leaders (applying AI to product development).
- Utilising data-driven design approaches.
- Developing a service design blueprint (service mapping).
- Engaging in an expert session on backlog management and prioritisation.
3. Launching the Product
- Managing releases and product roadmaps.
- Formulating go-to-market strategies.
- Facilitating onboarding and evaluating post-launch customer experience.
- Collecting feedback from live production environments.
- Coordinating efforts with marketing and sales teams.
- Constructing product funnels and monitoring dashboards.
4. Realising Value
- Tracking key product metrics (NPS, DAU, retention, etc.).
- Designing monetization and pricing models.
- Performing funnel analysis.
- Evaluating customer value (LTV, CAC, ROI).
- Driving data-informed iterations.
- Managing the entire product lifecycle.
- Ensuring product scalability and sustainability.
- Analysing Product Profit and Loss (P&L).
- Developing robust business cases.
Summary and Forward-Looking Actions
Requirements
- A foundational grasp of banking operations.
- Practical experience in digital product development.
- Basic familiarity with AI principles.
Intended Audience
- Product managers within the banking industry.
- Leaders driving digital transformation initiatives.
- Banking specialists engaged in AI-driven product design.
Testimonials (1)
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