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Duration 14 hours
Course Outline
Introduction to Generative Media on Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria
- Applications across various industries
- Practical lab: configuring the Vertex AI environment
Image Generation with Imagen
- Crafting prompts for high-fidelity images
- Factors in style, consistency, and branding
- Practical lab: developing product visuals
Video Creation with Veo
- Text-to-video processes
- Refining and editing generative video content
- Practical lab: producing concise marketing videos
Speech and Audio with Chirp
- Text-to-speech and speech-to-text features
- Uses in voice cloning and accessibility
- Practical lab: generating branded audio elements
Music Generation with Lyria
- Compositional generation across diverse genres
- Integrating music into marketing and media strategies
- Practical lab: composing background tracks
Combining Media Modalities
- Linking outputs across models (image + audio + video)
- Constructing multimodal workflows for narrative storytelling
- Practical lab: assembling a full multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical implications and brand safety
- Streamlining workflows for scale and compliance
- Case studies on enterprise implementation
Summary and Next Steps
Requirements
- Proficiency with cloud-based tools and APIs
- Fundamental knowledge of generative AI principles
- Acquaintance with media workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Developers
Testimonials (1)
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