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Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria.
  • Industry-specific use cases.
  • Hands-on lab: Setting up the Vertex AI environment.

Image Generation with Imagen

  • Prompt design for high-quality imagery.
  • Considerations for style, consistency, and branding.
  • Hands-on lab: Creating product imagery.

Video Creation with Veo

  • Text-to-video workflows.
  • Editing and refining generative video content.
  • Hands-on lab: Generating short marketing videos.

Speech and Audio with Chirp

  • Text-to-speech and speech-to-text capabilities.
  • Voice cloning and accessibility applications.
  • Hands-on lab: Creating branded audio content.

Music Generation with Lyria

  • Generative composition across various genres.
  • Integrating music into marketing and media campaigns.
  • Hands-on lab: Producing background music.

Combining Media Modalities

  • Chaining outputs across models (image + audio + video).
  • Building multimodal workflows for storytelling.
  • Hands-on lab: Creating a complete multimedia campaign asset.

Enterprise Deployment and Best Practices

  • Ethical considerations and brand safety.
  • Optimizing workflows for scale and compliance.
  • Case studies of enterprise adoption.

Summary and Next Steps

Requirements

  • Experience with cloud-based tools and APIs.
  • Foundational understanding of generative AI concepts.
  • Familiarity with media workflows (such as image, video, or audio processing).

Target Audience

  • Content creators.
  • Marketing teams.
  • Product managers.
  • Developers.
 14 Hours

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