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 Duration 14 hours

Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria
  • Applications across various industries
  • Practical lab: configuring the Vertex AI environment

Image Generation with Imagen

  • Crafting prompts for high-fidelity images
  • Factors in style, consistency, and branding
  • Practical lab: developing product visuals

Video Creation with Veo

  • Text-to-video processes
  • Refining and editing generative video content
  • Practical lab: producing concise marketing videos

Speech and Audio with Chirp

  • Text-to-speech and speech-to-text features
  • Uses in voice cloning and accessibility
  • Practical lab: generating branded audio elements

Music Generation with Lyria

  • Compositional generation across diverse genres
  • Integrating music into marketing and media strategies
  • Practical lab: composing background tracks

Combining Media Modalities

  • Linking outputs across models (image + audio + video)
  • Constructing multimodal workflows for narrative storytelling
  • Practical lab: assembling a full multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical implications and brand safety
  • Streamlining workflows for scale and compliance
  • Case studies on enterprise implementation

Summary and Next Steps

Requirements

  • Proficiency with cloud-based tools and APIs
  • Fundamental knowledge of generative AI principles
  • Acquaintance with media workflows (image, video, or audio)

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers

Testimonials (1)

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