Course Outline
Basics of Digital Marketing and E-commerce
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Define the scopes of digital marketing and e-commerce
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Outline the duties associated with entry-level roles in digital marketing and e-commerce
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Explain the concept of a marketing funnel
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Comprehend the components and objectives of a digital marketing and e-commerce strategy
Attracting and Engaging Customers via Digital Marketing
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Identify strategies to enhance brand visibility among prospective customers
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Explain the function of SEO (search engine optimization) and key terminology
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Optimize website content for SEO purposes
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Understand search engine marketing (SEM) and its advantages for businesses
From Social Engagement to Leads: Online Customer Interaction
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Define social media marketing and its primary purpose
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Identify the five pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising
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Define the objectives of a social media campaign
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Create, design, and repurpose engaging content for social media platforms
Beyond the Inbox: Email Marketing Strategies
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Understand the role of email marketing within a broader digital strategy
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Compose compelling email copy, subject lines, and preview text
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Test, execute, and refine email marketing campaigns
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Measure and analyze the outcomes of email campaigns
Evaluating Success: Marketing Analytics and Measurement
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Define media planning and strategic approaches
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Describe the characteristics of a successful marketing campaign
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Assess metrics against performance targets and adjust marketing budgets or strategies accordingly
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Develop presentations and reports to update stakeholders on campaign progress, success, and critical insights
Closing the Deal: Building, Launching, and Managing E-commerce Stores
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Understand fundamental e-commerce strategies and practices
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Explain the nature of e-commerce stores and platforms and how they function
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Deliver an engaging online customer experience by adhering to best practices
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Set up a practice e-commerce store using Shopify
Ensuring Satisfaction: Building Online Customer Loyalty
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Identify common strategies for fostering customer loyalty in e-commerce
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Effectively manage client relationships and assess satisfaction levels
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Locate, apply for, and prepare for job interviews
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Assemble a professional portfolio and/or resume to present to potential employers
Requirements
- No formal degree or prior work experience is required.
Testimonials (2)
The final day which is the Machine Learning Topic
John Erick Baltazar - Globe Telecom
Course - Google BigQuery
It was a really good training course, well prepared and explained by the trainer with great hands on experience on GCP.
