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Course Outline

Product Management Foundations

  • Understanding the role of the product manager.
  • Key characteristics of digital products.
  • Essential competencies and responsibilities.

Product Vision and Strategy

  • Crafting an actionable product vision.
  • Aligning strategy with organisational goals.
  • Defining outcomes and value propositions.

Market and Customer Research

  • Discovery tools and research methods.
  • Identifying customer needs and behaviours.
  • Hypothesis validation and evidence gathering.

Product Roadmapping

  • Creating structured and realistic roadmaps.
  • Prioritisation techniques and frameworks.
  • Communicating roadmap direction.

Product Development and Delivery

  • Collaborating effectively with delivery teams.
  • Considering agile and iterative delivery approaches.
  • Defining, reviewing, and refining product requirements.

Product Performance and Measurement

  • Setting KPIs and performance metrics.
  • Analysing product data for insights.
  • Improving performance through informed decisions.

Lifecycle Management and Evolution

  • Managing products through each lifecycle stage.
  • Identifying opportunities for enhancement.
  • Supporting long-term product resilience.

Stakeholder Collaboration

  • Building alignment across functional teams.
  • Managing expectations and communication.
  • Facilitating informed product decisions.

Preparation for the BCS Examination

  • Exam format and guidance.
  • Study tips and recommended resources.
  • Practice question review.

Summary and Next Steps

Requirements

  • A solid understanding of core product management concepts.
  • Experience within digital product delivery environments.
  • Familiarity with fundamental business analysis practices.

Audience

  • Professionals in digital product roles seeking to strengthen their competencies.
  • Individuals preparing for the BCS Practitioner Certificate in Digital Product Management.
  • Team members transitioning into structured product management practices.
 21 Hours

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