Course Outline
Product Management Foundations
- Understanding the role of the product manager.
- Key characteristics of digital products.
- Essential competencies and responsibilities.
Product Vision and Strategy
- Crafting an actionable product vision.
- Aligning strategy with organisational goals.
- Defining outcomes and value propositions.
Market and Customer Research
- Discovery tools and research methods.
- Identifying customer needs and behaviours.
- Hypothesis validation and evidence gathering.
Product Roadmapping
- Creating structured and realistic roadmaps.
- Prioritisation techniques and frameworks.
- Communicating roadmap direction.
Product Development and Delivery
- Collaborating effectively with delivery teams.
- Considering agile and iterative delivery approaches.
- Defining, reviewing, and refining product requirements.
Product Performance and Measurement
- Setting KPIs and performance metrics.
- Analysing product data for insights.
- Improving performance through informed decisions.
Lifecycle Management and Evolution
- Managing products through each lifecycle stage.
- Identifying opportunities for enhancement.
- Supporting long-term product resilience.
Stakeholder Collaboration
- Building alignment across functional teams.
- Managing expectations and communication.
- Facilitating informed product decisions.
Preparation for the BCS Examination
- Exam format and guidance.
- Study tips and recommended resources.
- Practice question review.
Summary and Next Steps
Requirements
- A solid understanding of core product management concepts.
- Experience within digital product delivery environments.
- Familiarity with fundamental business analysis practices.
Audience
- Professionals in digital product roles seeking to strengthen their competencies.
- Individuals preparing for the BCS Practitioner Certificate in Digital Product Management.
- Team members transitioning into structured product management practices.
Testimonials (2)
Really enjoyed the topics covered and the way that the trainer ran the session
Richard
Course - BCS Practitioner Certificate in Data Protection
1. The BCS test exam questions were often incoherent or not related to the syllabus - which appears to be a trait of BCS course and exams 2. the subject matter was taught reading powerpoint slides full of text - the BCS should be providing at least some diagrammatic content and other visual aids especially as many people learn in very different ways - more than just reading text.