Course Outline
Product Management Fundamentals
- Exploring the scope and role of the product manager
- Distinct characteristics of digital products
- Essential competencies and core responsibilities
Product Vision and Strategic Planning
- Developing a clear and actionable product vision
- Aligning product strategy with broader organizational goals
- Articulating key outcomes and value propositions
Market and Customer Insights
- Utilizing discovery tools and research methodologies
- Uncovering customer needs and behavioral patterns
- Validating hypotheses and collecting supporting evidence
Product Roadmapping
- Constructing realistic and structured roadmaps
- Applying prioritization techniques and established frameworks
- Effectively communicating roadmap direction to stakeholders
Product Development and Execution
- Collaborating efficiently with delivery teams
- Considering agile and iterative delivery models
- Defining, reviewing, and refining product requirements
Performance Management and Metrics
- Establishing KPIs and performance benchmarks
- Analyzing product data to derive actionable insights
- Enhancing performance through data-driven decision-making
Lifecycle Management and Product Evolution
- Overseeing products through each distinct lifecycle stage
- Recognizing opportunities for continuous improvement
- Sustaining long-term product resilience and relevance
Stakeholder Engagement and Collaboration
- Fostering alignment across cross-functional teams
- Managing stakeholder expectations and communication flow
- Facilitating well-informed product decisions
BCS Examination Readiness
- Understanding exam formats and receiving strategic guidance
- Reviewing study tips and recommended learning resources
- Conducting practice question reviews
Wrap-up and Future Steps
Requirements
- A foundational grasp of core product management principles
- Practical experience within digital product delivery contexts
- Basic familiarity with business analysis workflows
Intended Audience
- Professionals in digital product roles aiming to deepen their professional competencies
- Candidates actively preparing for the BCS Practitioner Certificate in Digital Product Management
- Team members transitioning into more structured product management environments
Testimonials (2)
Really enjoyed the topics covered and the way that the trainer ran the session
Richard
Course - BCS Practitioner Certificate in Data Protection
1. The BCS test exam questions were often incoherent or not related to the syllabus - which appears to be a trait of BCS course and exams 2. the subject matter was taught reading powerpoint slides full of text - the BCS should be providing at least some diagrammatic content and other visual aids especially as many people learn in very different ways - more than just reading text.
