Certified Digital Transformation Practitioner Training Course

Day One

Course Introduction

In this module, you will learn what it means for a company to be digital and how this identity transforms business operations. You will also be introduced to the THRIVE framework, which serves as the foundational guidelines for the course.

• Digital Transformation
• Why Transformation is Key
• The Transformation DNA
• The Digital Economy
• THRIVE Framework

1. Transformation

In the transformation module, we will delve into the core concepts of transformation, addressing questions such as why, what, and how businesses should digitally transform. We will explore the mindsets behind successful transformations and examine the various challenges organizations face on their journey.

• Transformation vs Change
• Why Transform?
• What to Transform?
• How to Transform?
• Digital Transformation Mindsets
• The Trouble with Transformation
• Video: 5 challenges to digital transformation in the GCC
• Case Study: Hertz vs Accenture

Opportunities with Transformation

This module covers the opportunities that arise during transformation and highlights key areas of focus. We will examine the six main exponentials, analyze how our economy is constantly disrupted, and discuss contemporary economic challenges. Additionally, we will assess company readiness for transformation and explore the hidden factors involved in digital transformation.

• 6 Areas of Transformation
• Digital Opportunity
• 6 D’s of Exponentials
• Video: Amazon’s Digital Distribution System
• The Threat of Disruption
• Transformation Readiness
• Transformation Icebergs
• DAY 1: Assessment - CXO Module 1 Revision Questions

Day Two

1. Holistic

The ‘H’ in the THRIVE framework emphasizes a holistic view for organizations. This perspective encourages companies to integrate digital transformation activities across the entire organization rather than isolating them. For an organization seeking holism, it is imperative to understand transformation leadership capabilities and strategies. We will also examine the business models, culture, and structures that must be strategically selected for successful transformation.

• Introduction
• Transformation Leadership
• Competitive Strategy
• Business Models
• Case Study/Assignment: Uber’s Business Model
• Business Ecosystems
• Corporate Culture
• Organisational Structure
• Transformation Execution

Capabilities with a Holistic Approach

Digitally transformed businesses must promote, support, and refine specific capabilities to achieve transformation success. This module covers vital transformation management, innovation, and technical capabilities. We also explore the 360-degree approach to value, risk, and governance that makes an organization’s strategy holistic.

• Customer Expectations
• Transformation Management Capabilities
• Innovation Capabilities
• Technical Capabilities
• 360° Governance
• 360° Risk
• 360° Value
• Video: Microsoft Services

1. Response

In the Response module, we examine the various responses companies must adopt as the digital economy expands. This includes gathering competitive intelligence and data to strategically decide how to react to market changes. Companies may choose either a defensive or offensive response, both of which are explained in this module. We also analyze digital business models and demonstrate how speed of response benefits organizations in today’s landscape.

• Introduction
• Strategic Response
• Competitive Intelligence
• Offensive Responses
• Defensive Responses
• Video: Kodak’s downfall
• Digital Business Models
• Responding at Speed
• Internal Response
• DAY 2: Assessment - CXO Module 2 and 3 Revision Questions

Day Three

1. Innovation

Day Three begins with a module on the third principle of the THRIVE framework: Innovation. This module equips you with knowledge on achieving innovation excellence and emphasizes the importance of keeping customer expectations at the core. Customer centricity drives innovative products and services, making it vital for any organization undergoing business transformation. The module also covers how operational excellence and effective business model innovations contribute to success.

• Introduction
• Achieving Innovation Excellence
• Customer Centricity
• Innovative Products and Service
• Operations and Workforce
• Business Model Innovation
• Case Study Assignment: Alibaba
• Platform Business Models

Thriving with Innovation

This section teaches the various tools and methods companies can use to innovate in the marketplace. We explore emerging technologies, digital use cases, the SMAC stack, and app clouds available for effective digital business transformations. Additionally, we discuss the importance of innovation funding, culture, and process. The module concludes by highlighting why measuring innovation outcomes is significant.

• Digital Use Cases
• App Clouds
• SMAC Stack
• The Internet of Everything
• Emerging Technologies
• Video: Emerging technologies to look out for
• Innovation Funding
• Innovation Culture and Process
• Measuring Innovation

1. Value

Value creation is the core of any organization’s mission. In this module, we learn about creating both internal and external value to ensure success. We focus on external value here and will address internal value in the following module. The module explains various areas of external value, including customer value, price value, platform value, experience value, and offering value.

• Introduction
• Internal and External Value
• Customer Value Overview
• Price Value
• Platform Value
• Experience Value
• Offering Value
• DAY 3: Assessment - CXO Module 4 and Module 5 (Q 3,4,5,6,8,13) Revision Questions

Day Four

Value Creation and Measurement

This module continues from the previous day by focusing on internal value creation and measuring the value generated. While tangible efforts are easy to measure, this module also sheds light on intangible value. Companies must account for intangible value created during digital business transformations. Business cases are introduced as they form the basis for any strategy, plan, or policy a company may undertake.

• Operational Value
• Workforce Value
• Marketing Value
• Stakeholder Value
• Value Management
• Intangible Value
• Benefits Realisation
• Business Cases
• Video: Business Cases

1. Enterprise

The final element of the THRIVE framework is Enterprise. This concept encompasses the organization as a whole and is critical to digital business transformation, as it cannot succeed if treated as an isolated strategy. Transformation must permeate all levels of the organization. This module teaches about the transformation leaders, mindsets, capabilities, and culture that must be adopted. It also clarifies how transformation leadership differs from technology leadership.

• Introduction
• Transformation Leaders
• Transformation Management
• Technology Leaders
• Technology Management
• Leadership PQ
• Case Study: Yahoo
• Transformation Governance

Enterprise Management

In this module, we review the different management areas required when a company decides to transform. Portfolio, programme, and project management are vital to the transformation process. The module also highlights Organisational Change Management (OCM), explaining why an OCM committee plays a significant role in business transformation. We learn that while firm procedures and strategies are important, companies must also maintain agility to address changes as they arise.

• Portfolio Management
• Programme Management
• Project Management
• Agile Advantage
• Organisational change management
• Business Process Management
• DAY 4: Assessment - CXO Module 5 (Q1,2,7,9,10,11,12,14,15) and Module 6 Revision Questions

Day Five

1. Transformation Roadmap

Day Five is the concluding day of the course. We will be guided step-by-step through the 10 phases of the transformation roadmap that all companies undergo during their digital business transformation. A roadmap helps every member of an organization understand each step of the journey. The THRIVE framework provides the principles needed to build a roadmap tailored to your company’s environment.

Phase 1 explains the roadmap, followed by subsequent steps: aligning leadership, analyzing the market, establishing responses, and activating transformation readiness. The remaining phases are explained in the next module.

• Phase 1: Understand the Roadmap
• Phase 2: Align the Leadership
• Phase 3: Analyze the Market
• Phase 4: Establish Response Strategies
• Phase 5: Activate Transformation Readiness

Transformation Roadmap Continued...

Any roadmap must be holistic, ensuring all THRIVE principles are applied. It helps you put these principles and lessons into practice in the correct sequence. This module details the remaining phases of the transformation roadmap: innovating strategically, preparing, prioritizing, and presenting business cases, defining portfolios, and executing and managing the transformation. We will also work on a digital business case to apply these lessons practically.

• Phase 6: Innovate Strategically
• Phase 7: Prepare and prioritize digital use cases
• Exercise: Digital Use Cases
• Phase 8: Prepare and present business cases
• Phase 9: Define Portfolio, process and governance
• Phase 10: Plan, execute and manage transformation

Course Conclusion

This module concludes all the lessons learned in the course. We compare two firms—one that follows THRIVE principles and one that does not—to understand why the framework is important, universal, and adaptable to various company objectives. We also view a short clip on why companies need to be digitally transformed today.

• A tale of two firms
• Why be Digitally Transformed?