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Course Outline
Defining the Target Market
- Comprehending audience personas
- Employing market research methods
- Understanding the social media behaviors of potential customers
Choosing the Right Social Media Platforms
- Evaluating platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok
- Matching business goals with the unique strengths of each platform
- Optimizing profiles to maximize engagement
Developing a Social Media Strategy
- Establishing content pillars and defining content types
- Constructing a content calendar and scheduling posts
- Maintaining a balance between organic and paid content
Competitor Analysis
- Identifying primary competitors
- Reviewing their social media strategies
- Using insights to secure a competitive edge
Creating and Managing Paid Ads
- Overview of social media advertising
- Configuring ad campaigns and defining audience targeting
- Monitoring ad performance and refining strategies
Community Moderation and Engagement
- Effective practices for interacting with followers
- Managing negative feedback and complaints
- Promoting user-generated content and community interaction
Social Media Crisis Management
- Detecting potential social media crises early
- Formulating a crisis response plan
- Sustaining brand credibility during high-pressure situations
Measuring Success with Social Media Metrics
- Key performance indicators (KPIs) relevant to social media
- Leveraging analytics tools to monitor progress
- Refining strategies based on data-driven insights
Social Media Policies and Ethics
- Drafting internal social media guidelines
- Understanding legal implications and data privacy
- Practicing ethical engagement and responsible content sharing
Summary and Next Steps
- Review of core concepts
- Recommended resources for ongoing learning
- Q&A and group discussion
Requirements
- Fundamental knowledge of major social media platforms
- Basic familiarity with digital marketing principles
- Prior experience in content creation is advantageous
Target Audience
- Social Media Managers
- Marketing Professionals
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
