Digital Sales Excellence: Customer Acquisition, Engagement, and Retention Training Course

In today’s interconnected world, a brand’s digital presence is crucial for a business’s survival.

This instructor-led live training is designed for marketing professionals at all levels who want to enhance their business’s online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The cumulative effect of various online touchpoints ultimately shapes how target audiences perceive your company and influences their decision to engage with your business.

Conducting an online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand’s owned online assets for strengths and weaknesses, this audit examines how your brand is discussed on online channels you do not own, allowing you to gauge brand perception accurately.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although this course falls under the category of 'Brand Management', it intersects with many other organizational disciplines, including customer experience, online user journeys, insights generation, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Evaluate a brand’s online presence for strengths and weaknesses.
• Uncover a business’s online reputation and image.
• Identify and strengthen a brand’s positioning in a given market.
• Build a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led live training in Kenya (online or onsite) is aimed at beginner-level to intermediate-level social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

This training program is ideally designed for individuals involved in digital marketing and strategic planning. It delves into the fundamental concepts required to establish a strong presence on digital media. The course offers delegates a comprehensive introduction to core digital marketing topics, ranging from mobile and social media marketing to email campaigns, pay-per-click (PPC) strategies, and search engine optimization (SEO). By the conclusion of the training, participants will grasp the critical role of analytics and effective strategy, reinforced with practical examples.

This instructor-led, live training in Kenya (online or onsite) is designed for intermediate-level marketing professionals who aim to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Utilize Make to automate marketing campaigns and lead nurturing workflows.
• Develop personalized customer journey maps via integrated platforms.
• Synchronize data across marketing tools such as Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This instructor-led, live training in Kenya (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to create, manage, and optimize advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the right ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimize ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximize return on investment.