Digital Sales Excellence: Customer Acquisition, Engagement, and Retention Training Course

In today’s interconnected world, a brand’s digital presence is crucial for a business’s survival.

This instructor-led live training is designed for marketing professionals at all levels who want to enhance their business’s online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The cumulative effect of various online touchpoints ultimately shapes how target audiences perceive your company and influences their decision to engage with your business.

Conducting an online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand’s owned online assets for strengths and weaknesses, this audit examines how your brand is discussed on online channels you do not own, allowing you to gauge brand perception accurately.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although this course falls under the category of 'Brand Management', it intersects with many other organizational disciplines, including customer experience, online user journeys, insights generation, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Evaluate a brand’s online presence for strengths and weaknesses.
• Uncover a business’s online reputation and image.
• Identify and strengthen a brand’s positioning in a given market.
• Build a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This live, instructor-led training program in Kenya, delivered either online or on-site, targets social media managers and marketing professionals at beginner to intermediate levels who aim to develop and manage online communities, formulate impactful content strategies, and boost brand engagement.

By the end of this program, participants will be able to:

• Define target audiences and adjust social media strategies to suit them.
• Select social media platforms that align with business goals.
• Formulate effective content strategies, including pillars, formats, and calendars.
• Analyze competitors to improve social media approaches.
• Create paid ad campaigns and assess their performance.
• Engage and moderate online communities with effectiveness.
• Address social media crises while protecting brand reputation.
• Apply ethical standards and implement social media policies.

This instructor-led digital marketing course in Kenya empowers professionals with key strategies for achieving success. Participants will explore SEO, PPC, social media, email, and mobile marketing, while developing expertise in analytics and channel planning to foster measurable business growth.

This instructor-led, live training in Kenya (online or onsite) is designed for intermediate-level marketing professionals who aim to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Utilize Make to automate marketing campaigns and lead nurturing workflows.
• Develop personalized customer journey maps via integrated platforms.
• Synchronize data across marketing tools such as Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This live, instructor-led course in Kenya, offered both online and on-site, caters to marketers from entry-level to intermediate expertise who are eager to build, supervise, and optimize ad campaigns on prominent social media networks.

Once the program concludes, attendees will be capable of:

• Constructing a structured framework for social media campaign development.
• Setting up and monitoring ad campaigns across Facebook, Google, and TikTok.
• Establishing clear objectives and selecting appropriate ad formats.
• Identifying and targeting the precise audience for ad initiatives.
• Improving ad outcomes via analytics and A/B testing.
• Strategically allocating budgets to maximize ROI.