Digital Marketing Training Course

A strong digital presence is vital for business continuity in the modern connected landscape.

This live, instructor-led session targets marketing professionals seeking to fortify online brand positioning, assess performance, and protect brand reputation through a rigorous Online Brand Audit.

Cumulative digital touchpoints dictate how audiences perceive an organization and influence their purchasing decisions.

Online brand auditing is now a standard procedure for organizations aiming to solidify their market position.

In addition to auditing owned digital assets, this process analyzes third-party online channels to measure external brand perception.

Participants will gain the ability to devise a strategic brand marketing approach that supports overarching business goals.

Though primarily focused on 'Brand Management', the course covers adjacent disciplines such as customer experience, digital journey mapping, insights generation, and marketing strategy.

Upon completion, participants will be able to:

• Analyze a brand’s online presence for key strengths and weaknesses.
• Assess the business’s online reputation and image.
• Identify and reinforce brand positioning within the market.
• Create a results-oriented brand strategy and integrated communication plan.
• Perform competitive analysis and develop perceptual maps.
• Execute an SEO audit.
• Apply updated SEO strategies in the age of AI.
• Extract insights into customer perception of products and services.
• Manage online social listening efforts.
• Utilize AI to increase the efficiency of routine brand audits.

This live, instructor-led training program in Kenya, delivered either online or on-site, targets social media managers and marketing professionals at beginner to intermediate levels who aim to develop and manage online communities, formulate impactful content strategies, and boost brand engagement.

By the end of this program, participants will be able to:

• Define target audiences and adjust social media strategies to suit them.
• Select social media platforms that align with business goals.
• Formulate effective content strategies, including pillars, formats, and calendars.
• Analyze competitors to improve social media approaches.
• Create paid ad campaigns and assess their performance.
• Engage and moderate online communities with effectiveness.
• Address social media crises while protecting brand reputation.
• Apply ethical standards and implement social media policies.

This instructor-led live training in Kenya fosters critical crisis communication and emotional management competencies for public service field teams. Master the ABC protocol, de-escalation methods, and assertive techniques to navigate confrontations effectively and uphold organizational reputation.

This 7-hour instructor-led training in Kenya explores critical digital sales strategies, including customer acquisition, engagement, and retention. Participants will gain insights into leveraging modern digital channels, improving online customer interactions, and utilizing CRM tools to foster measurable business growth.

This instructor-led, live training in Kenya (online or onsite) is designed for intermediate-level marketing professionals who aim to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Utilize Make to automate marketing campaigns and lead nurturing workflows.
• Develop personalized customer journey maps via integrated platforms.
• Synchronize data across marketing tools such as Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This live, instructor-led course in Kenya, offered both online and on-site, caters to marketers from entry-level to intermediate expertise who are eager to build, supervise, and optimize ad campaigns on prominent social media networks.

Once the program concludes, attendees will be capable of:

• Constructing a structured framework for social media campaign development.
• Setting up and monitoring ad campaigns across Facebook, Google, and TikTok.
• Establishing clear objectives and selecting appropriate ad formats.
• Identifying and targeting the precise audience for ad initiatives.
• Improving ad outcomes via analytics and A/B testing.
• Strategically allocating budgets to maximize ROI.