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Course Outline
Foundations of Executive Communication and Data Storytelling
- Understanding how executives process information and make decisions
- Differentiating between reporting data and presenting strategic recommendations
- Transforming business data into clear messages, key takeaways, and actionable steps
- Applying simple storytelling structures tailored for executive presentations
Framing the Message for Audience and Decision Context
- Identifying the target audience, decision context, and presentation objectives
- Defining the core business question, recommendation, supporting evidence, and next steps
- Drafting concise slide headlines and executive summaries
- Organising presentation flow to ensure clarity and accelerate alignment
Leveraging AI to Plan and Refine Presentation Content
- Utilising AI tools to generate outlines, headlines, summaries, and talking points
- Prompting AI to improve logical flow, sequence, and clarity
- Adapting AI-generated content to match the desired tone, audience, and business context
- Evaluating AI output for accuracy, confidentiality, and relevance
Designing Clear Executive Slides in PowerPoint
- Utilising corporate templates, layouts, fonts, and colour standards
- Selecting charts and visuals that align with the business message
- Minimising clutter and using emphasis to direct attention effectively
- Enhancing readability, consistency, and seamless flow between slides
Constructing Persuasive Visual Stories
- Integrating data, visuals, and commentary into a coherent narrative
- Clearly highlighting insights, trade-offs, risks, and available options
- Using annotations and comparisons to support decision-making
- Avoiding common pitfalls in executive presentations
Presentation Workshop and Feedback
- Reviewing existing or sample corporate presentations
- Redesigning slides with storytelling, design, and AI support
- Presenting revised content and receiving structured feedback
- Developing a practical checklist for post-course application
Requirements
- Foundational knowledge of business data, charts, and presentation workflows
- Proficiency in using Microsoft PowerPoint or comparable presentation software
- Professional experience in working with reports, dashboards, or business update briefs
Audience
- Business professionals responsible for preparing executive-level presentations
- Managers, team leads, and analysts who present insights to support organisational decision-making
- Staff within marketing, strategy, finance, and operations departments working with branded corporate slides
14 Hours
Testimonials (2)
Doing Exercise
Joe Pang - Lands Department, Hong Kong
Course - QGIS for Geographic Information System
Hands-on examples allowed us to get an actual feel for how the program works. Good explanations and integration of theoretical concepts and how they relate to practical applications.
