Get in Touch
 Duration 7 hours

Course Outline

Introduction

• Why products fail: building solutions for problems customers don’t have

Customer Interviews

• Preparing an interview guide
• Asking questions without steering the customer
• Synthesizing key takeaways

Journey and Process Mapping

• Mapping the customer journey
• Identifying genuine pain points

From Insights to Action

• Converting insights into hypotheses
• Transforming hypotheses into backlog items

Prototype Testing

• Validating ideas cost-effectively before development
• Collaborating with UX on prototypes

Practice

• Conducting an interview round and journey mapping exercise on a real-world case

Summary and Next Steps

Requirements

Prerequisites

• No prior experience in customer research is required

Target Audience

• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to base decisions on customer evidence

Testimonials (3)

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