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Course Outline

Introduction to Customer Communication

  • The significance of effective communication
  • Applying emotional intelligence to customer relations
    • Core principles of emotional intelligence when dealing with difficult clients
    • The art of active listening and demonstrating empathy
    • Strategic phrasing to influence a difficult client's mindset
  • Profiling the modern customer
  • Drivers of difficult client behavior:
    • Individual nature or personality traits
    • The desire to secure additional benefits
    • Misunderstanding of sales terms and conditions
    • Previous poor customer service experiences
    • Failure to meet product or service quality expectations
    • Personal or financial losses resulting from inefficient service

Classifications of Conflicts in Commercial Relationships

  • Conflicts arising from misunderstandings
  • Conflicts stemming from calculation errors
  • Conflicts resulting from unmet expectations

Managing Complaints and Claims

  • Identifying the core problem
  • Designating responsibility for conflict management
  • Techniques for addressing objections (e.g., the 'fog bank' technique)
  • Case study: Addressing complaints about subpar service

Strategies for Conflict Resolution

  • Sequential steps for effective resolution
  • Combining active listening with solution proposal
  • Specialized techniques for difficult clients (e.g., the 'mirror' technique)
  • Transforming objections into sales opportunities
  • Additional effective strategies

Self-Care and Emotional Regulation

  • The importance of self-care when managing complex client interactions
  • Techniques for managing stress and frustration

Customer Satisfaction Surveys and Service Evaluation

  • The purpose and value of customer satisfaction surveys
  • Crafting effective survey questions
  • Gathering and analyzing feedback data
  • Leveraging insights to enhance service quality and client retention

Additional Practical Cases with Participants

  • Role-playing: Managing challenging customer interactions
  • Group analysis of real-world customer complaints
  • Developing a follow-up and service evaluation plan

Summary and Next Steps

Requirements

  • A foundational understanding of customer service principles
  • Prior experience in client-facing positions
  • A keen interest in refining communication and conflict resolution skills

Target Audience

  • Customer service representatives
  • Sales and account management personnel
  • Supervisors and team leaders responsible for client relations
 14 Hours

Testimonials (3)

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