Course Outline
Introduction to Customer Communication
- The significance of effective communication
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Applying emotional intelligence to customer relations
- Core principles of emotional intelligence when dealing with difficult clients
- The art of active listening and demonstrating empathy
- Strategic phrasing to influence a difficult client's mindset
- Profiling the modern customer
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Drivers of difficult client behavior:
- Individual nature or personality traits
- The desire to secure additional benefits
- Misunderstanding of sales terms and conditions
- Previous poor customer service experiences
- Failure to meet product or service quality expectations
- Personal or financial losses resulting from inefficient service
Classifications of Conflicts in Commercial Relationships
- Conflicts arising from misunderstandings
- Conflicts stemming from calculation errors
- Conflicts resulting from unmet expectations
Managing Complaints and Claims
- Identifying the core problem
- Designating responsibility for conflict management
- Techniques for addressing objections (e.g., the 'fog bank' technique)
- Case study: Addressing complaints about subpar service
Strategies for Conflict Resolution
- Sequential steps for effective resolution
- Combining active listening with solution proposal
- Specialized techniques for difficult clients (e.g., the 'mirror' technique)
- Transforming objections into sales opportunities
- Additional effective strategies
Self-Care and Emotional Regulation
- The importance of self-care when managing complex client interactions
- Techniques for managing stress and frustration
Customer Satisfaction Surveys and Service Evaluation
- The purpose and value of customer satisfaction surveys
- Crafting effective survey questions
- Gathering and analyzing feedback data
- Leveraging insights to enhance service quality and client retention
Additional Practical Cases with Participants
- Role-playing: Managing challenging customer interactions
- Group analysis of real-world customer complaints
- Developing a follow-up and service evaluation plan
Summary and Next Steps
Requirements
- A foundational understanding of customer service principles
- Prior experience in client-facing positions
- A keen interest in refining communication and conflict resolution skills
Target Audience
- Customer service representatives
- Sales and account management personnel
- Supervisors and team leaders responsible for client relations
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs