Cross-Selling and Upselling Training Course

Advanced Sales Strategies for Leaders is a hands-on training programme designed to equip sales leaders with essential skills in cross-selling, upselling, consultative selling, and opportunity detection, utilizing real-world examples relevant to their professional context.

This instructor-led live training (available online or onsite) is tailored for sales leaders and managers aiming to maximize sales performance, strengthen customer relationships, and implement effective selling strategies within their teams.

Upon completion of this training, participants will be able to:

• Effectively apply cross-selling and upselling strategies in their respective markets.
• Leverage consultative selling techniques to build client trust and loyalty.
• Identify and act on new opportunities within existing and potential client accounts.
• Lead sales teams in adopting advanced, customer-focused sales approaches.

Format of the Course

• Interactive lecture and discussion.
• Role-playing and scenario-based exercises.
• Case studies and examples relevant to participants' industries.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

In today’s interconnected world, a brand’s digital presence is crucial for a business’s survival.

This instructor-led live training is designed for marketing professionals at all levels who want to enhance their business’s online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The cumulative effect of various online touchpoints ultimately shapes how target audiences perceive your company and influences their decision to engage with your business.

Conducting an online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand’s owned online assets for strengths and weaknesses, this audit examines how your brand is discussed on online channels you do not own, allowing you to gauge brand perception accurately.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although this course falls under the category of 'Brand Management', it intersects with many other organizational disciplines, including customer experience, online user journeys, insights generation, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Evaluate a brand’s online presence for strengths and weaknesses.
• Uncover a business’s online reputation and image.
• Identify and strengthen a brand’s positioning in a given market.
• Build a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led live training in Kenya (online or onsite) is aimed at beginner-level to intermediate-level social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

Crisis communication and emotional management in the field are critical competencies for staff representing public service companies in direct contact with communities. This program provides self-regulation tools, response protocols, and assertive communication techniques to handle complaints, viral incidents, and confrontations with political stakeholders, all while protecting institutional reputation.

This instructor-led, live training (online or onsite) is aimed at field operations, commercial, and institutional relations personnel in public services who wish to strengthen their emotional and communicative response skills in high-pressure, high-exposure situations.

By the end of this training, participants will be able to:

• Apply the ABC protocol to manage crises and public confrontations in the field.
• Regulate their emotions when facing aggressive complaints or public criticism.
• Use assertive communication techniques with hostile stakeholders.
• Apply de-escalation strategies in real time.
• Develop a personal action plan for post-incident management.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Case study analysis and small-group workshops.

Course Customization Options

• To request a customized training, please contact us to arrange.

This training program is ideally designed for individuals involved in digital marketing and strategic planning. It delves into the fundamental concepts required to establish a strong presence on digital media. The course offers delegates a comprehensive introduction to core digital marketing topics, ranging from mobile and social media marketing to email campaigns, pay-per-click (PPC) strategies, and search engine optimization (SEO). By the conclusion of the training, participants will grasp the critical role of analytics and effective strategy, reinforced with practical examples.

Digital sales merges conventional selling methods with contemporary digital channels to more effectively reach, interact with, and retain clients. This training provides participants with actionable strategies and resources to enhance their digital footprint, elevate the customer experience, and stimulate tangible business expansion.

Delivered by an instructor through live sessions (either online or onsite), this programme targets sales professionals at the beginner to intermediate level who aim to refine their digital selling and customer engagement capabilities to achieve superior results in virtual marketplaces.

Upon finishing this training, participants will be capable of:

• Leveraging digital channels efficiently to attract and convert new clientele.
• Conducting professional and captivating online sales interactions.
• Fostering customer loyalty via consistent and tailored follow-ups.
• Utilizing digital tools to refine customer relationship management.
• Implementing practical methods to boost conversion and retention rates.

Course Structure

• Engaging lectures accompanied by group discussions.
• Practical exercises employing digital tools and real-world scenarios.
• Realistic simulations of actual sales interactions.

Customization Opportunities

• The course content can be tailored to align with your organization's specific products, services, and digital sales strategy.

This instructor-led, live training in Kenya (online or onsite) is designed for intermediate-level marketing professionals who aim to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Utilize Make to automate marketing campaigns and lead nurturing workflows.
• Develop personalized customer journey maps via integrated platforms.
• Synchronize data across marketing tools such as Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This course delivers practical training on leveraging Odoo to manage customer relationships, execute marketing campaigns, and construct business dashboards for performance monitoring.

Participants will acquire the skills to manage leads and opportunities via Odoo CRM, automate marketing tasks such as email campaigns, and develop dashboards to track sales and marketing KPIs. The program focuses on hands-on exercises designed to help participants streamline workflows, enhance customer engagement, and make data-driven decisions using Odoo.

The Sales Closing Techniques workshop is a practical, outcome-oriented program designed to equip participants with proven strategies and scripts to boost close rates and accelerate sales cycles.

This instructor-led, live training (available online or onsite) targets beginner to intermediate sales professionals looking to enhance their closing effectiveness and consistency.

Upon completing this workshop, participants will be able to:

• Apply a structured closing process that aligns with their selling environment and buyer persona.
• Utilize high-impact questions and trial closes to identify and address objections early.
• Present persuasive proposals and negotiate terms with confidence.
• Implement follow-up and commitment strategies to convert prospects into customers.

Course Format

• Interactive lectures and discussions.
• Practical exercises and roleplays based on real-world scenarios.
• Action planning for immediate post-workshop implementation.

Customization Options

• For a customized workshop tailored to your specific products, sales cycle, or scripts, please contact us to arrange.

This instructor-led, live training in Kenya (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to create, manage, and optimize advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the right ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimize ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximize return on investment.

This instructor-led, live training in Kenya (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to develop and execute effective marketing strategies, analyze market trends, and maximize ROI in competitive markets.

By the end of this training, participants will be able to:

• Understand the core principles of strategic marketing and its importance in business success
• Conduct market research to identify target audiences and competitive positioning
• Develop a comprehensive marketing strategy with clear goals and KPIs
• Implement digital and traditional marketing tactics effectively
• Evaluate and optimize marketing campaigns for better performance