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Course Outline
Module 1: Brand Storytelling Fundamentals
- Core principles of brand storytelling
- Building emotional connections with target audiences
- Examination of successful narrative case studies
Module 2: Current Advertising Trends
- Analysis of international and local advertising movements
- Evaluation of award-winning campaigns
- Deriving creative inspiration from industry analysis
Module 3: Leveraging Artificial Intelligence in Advertising
- Overview of AI tools relevant to creative industries
- Integrating AI into advertising workflows
- Practical demonstrations for campaign design
Module 4: Creativity and Art Workshop
- Creative techniques inspired by the Artbrand Atelier style (referencing Instagram trends)
- Translating artistic methods into effective advertising concepts
- Team-based workshop: evolving art into a full campaign
Summary and Future Steps
Requirements
- Foundational understanding of marketing concepts
- Previous experience in communication or creative projects
- Familiarity with the mechanics of advertising campaigns
Target Audience
- Marketing and communication professionals
- Creative directors and design teams
- Brand managers
10 Hours
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
