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Course Outline
Module 1: Brand Storytelling Fundamentals
- Core principles of brand narrative construction
- Establishing emotional resonance with target audiences
- Examining successful narrative case studies
Module 2: The Evolution of Advertising Trends
- Tracking global and local market shifts
- Decoding award-winning campaign strategies
- Extracting insights for creative innovation
Module 3: AI in the Advertising Landscape
- Surveying AI tools relevant to the creative sector
- Integrating AI into advertising production workflows
- Live demonstrations for campaign design enhancement
Module 4: Creative Art & Design Workshop
- Creative techniques influenced by the Artbrand Atelier aesthetic (see Instagram reference)
- Adapting artistic processes into advertising concepts
- Collaborative workshop: transitioning from artistic expression to campaign execution
Conclusion and Strategic Next Steps
Requirements
- Foundational knowledge of core marketing principles
- Background in communication or creative project execution
- General familiarity with advertising campaign structures
Target Audience
- Marketing and communications specialists
- Creative directors and design teams
- Brand management professionals
10 Hours
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
