ChatGPT for Marketing Training Course

Advertising and Creativity adopts a cross-disciplinary approach that integrates compelling storytelling, emerging industry trends, artificial intelligence, and artistic innovation to elevate brand strategies and marketing campaigns.

Designed as an instructor-led live training (available both online and onsite), this course targets beginner to intermediate-level professionals seeking to enhance their capability in crafting impactful advertising strategies and creative campaigns.

Upon completion of this training, participants will be equipped to:

• Craft compelling brand narratives using proven storytelling techniques.
• Analyze global and local advertising trends, alongside award-winning campaigns.
• Implement AI tools and workflows specifically adapted for advertising agencies.
• Participate in practical creative exercises inspired by artistic methodologies.

Course Format

• Interactive lectures and discussions.
• In-depth review of advertising campaign case studies.
• Practical art and creativity workshop sessions.
• Hands-on application of AI advertising tools.

Customization Options

• For organizations wishing to request a customized training session for this course, please reach out to us to make arrangements.

This instructor-led live training in Kenya (online or onsite) is designed for marketers who wish to enhance their digital marketing strategies by leveraging AI to gain valuable customer insights.

By the end of this training, participants will be able to:

• Leverage AI software to improve the way brands connect to users.
• Use chatbots to optimize the user-experience.
• Increase productivity and revenue through the automation of tasks.

AI in Digital Marketing involves applying artificial intelligence technologies to improve sales processes, audience targeting, personalization, and campaign optimization within the advertising sector.

This instructor-led live training, available online or on-site, is designed for intermediate-level OOH/DOOH sales professionals aiming to leverage AI for prospecting, tailoring proposals, analyzing data, and simulating pitches, with a specific focus on programmatic integrations like DV360 and Place Exchange.

Upon completing this training, participants will be able to:

• Utilize AI tools to identify and qualify high-value prospects.
• Employ AI-driven personalization techniques to craft compelling client proposals.
• Analyze campaign performance data to derive actionable insights.
• Simulate sales pitches using AI for preparation and continuous improvement.

Course Format

• Interactive lectures and discussions.
• Extensive exercises and practice sessions.
• Hands-on implementation within a live-lab environment.

Course Customization Options

• To arrange customized training for this course, please contact us.

Explore how AI can revolutionize your HR workflows—from recruitment and payroll to learning and development—through practical, hands-on modules. This training equips HR professionals to leverage AI ethically and effectively, enhancing efficiency, precision, and the overall employee experience.

Why Participate?

• Develop practical AI skills specifically tailored for HR
• Learn to automate and optimize critical HR tasks
• Understand ethical AI usage and risk management
• Prepare your HR function for future challenges

This programme investigates the practical implementation of artificial intelligence within the marketing functions of private higher education institutions. It addresses key areas such as content development and strategic positioning, reputation management, campaign refinement, product innovation, enhancement of academic programmes, internal transformation and cultural shifts, and stakeholder engagement, all viewed through the perspective of AI-enabled solutions.

This live training session, delivered by an instructor either online or onsite, is designed for intermediate-level marketing and communications professionals in higher education who aim to utilize AI to enhance student recruitment efforts, bolster institutional reputation, differentiate programmes, and improve operational efficiency.

Upon completion of this training, participants will be equipped to:

• Develop AI-supported content for academic and brand positioning that aligns with specific target personas and communication channels.
• Formulate AI-informed public relations and reputation strategies suitable for both digital and physical environments.
• Enhance digital campaigns through sophisticated segmentation, attribution modelling, and advanced analytics.
• Propose innovations driven by AI for academic programmes and supplementary value-added services.
• Plan internal change management and digital culture initiatives to facilitate the adoption of AI technologies.
• Design engagement strategies for schools and prospective students, supported by efficient AI workflows.

Course Format

• Interactive lectures and group discussions.
• Practical workshops utilizing sample AI workflows and templates.
• Collaborative exercises, case study analyses, and a concise capstone design session.

Customization Options

• To request a version tailored to your specific institution, please contact us to make arrangements.

This hands-on course demonstrates how accessible, no-code, and low-code AI tools can be leveraged for daily sales and market analysis tasks—ranging from automating routine processes to generating predictive insights and creating visual dashboards.

Delivered as an instructor-led, live training session (available online or onsite), this course is designed for beginner to intermediate commercial professionals who wish to integrate AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

Upon completion of this training, participants will be able to:

• Explain key AI concepts and tools pertinent to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyse sales and market data using AI-assisted features in Excel and Power BI.
• Construct simple predictive models and interpret short-term forecasts regarding customer behaviour and demand.
• Develop dashboards and visual reports that effectively communicate sales and market insights.
• Design a basic AI-assisted workflow to enhance productivity and decision-making within commercial teams.

Course Format

• Short interactive lectures accompanied by live demonstrations.
• Guided, hands-on exercises utilising ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customisation Options

• To request a customised training session for this course, please contact us to arrange.

If you are a developer aiming to broaden your skill set and propel your career forward, the ChatGPT course for Developers is the ideal option for you. This comprehensive programme will equip you with the knowledge to leverage GPT-3, a state-of-the-art natural language processing technology, to build interactive chatbots capable of understanding and responding to natural language inputs.

Through this course, you will learn how to integrate GPT-3 into your chatbot projects and utilise its advanced features to deliver a smooth and natural conversational experience for users. Furthermore, you will discover how to customise GPT-3 to align with your chatbot's specific requirements and how to train it on custom datasets to boost its performance.

This instructor-led, live training in Kenya (online or onsite) is aimed at developers who wish to harness the power of ChatGPT (GPT-4) in their applications. Participants will gain practical knowledge and hands-on experience in integrating ChatGPT into their projects.

By the end of this training, participants will be able to:

• Understand the architecture and working principles of ChatGPT.
• Utilize the ChatGPT API to interact with the model programmatically.
• Develop conversational agents and chatbots using ChatGPT.
• Explore new features and functionalities offered by GPT-4 to enhance their applications.
• Customize and fine-tune ChatGPT for specific applications.

ChatGPT serves as a robust AI platform, empowering technical experts to build, integrate, and oversee AI-driven systems for automation and analytics.

This instructor-led, live training (available online or onsite) is designed for advanced professionals seeking to develop, tailor, and securely manage ChatGPT-based solutions within corporate settings.

Upon completion of this training, participants will be capable of:

• Integrating ChatGPT into enterprise systems via APIs and plugins.
• Designing and deploying bespoke AI-powered solutions.
• Implementing security, governance, and compliance protocols for AI tools.
• Utilizing ChatGPT for advanced data analysis and software development support.

Course Format

• Interactive lectures and discussions.
• Extensive exercises and practical sessions.
• Hands-on implementation in a live lab environment.

Customization Options

• To request customized training for this course, please contact us to make arrangements.

This instructor-led, live training in Kenya (online or onsite) is aimed at developers who wish to learn beginner to intermediate-level skills in developing applications using ChatGPT.

By the end of this training, participants will be able to:

• Learn and understand the fundamentals of ChatGPT.
• Use ChatGPT to build and develop web applications.
• Learn ChatGPT best practices and real-world applications.

ChatGPT is an artificial intelligence-driven conversational assistant designed to improve workplace efficiency by supporting content generation, research, communication, and process automation.

This instructor-led live training, available both online and on-site, is tailored for professionals with little to no prior AI experience who aim to enhance their daily efficiency by utilising ChatGPT.

Upon completing this training, participants will be equipped to:

• Grasp the fundamental principles of ChatGPT and its operational mechanics.
• Apply ChatGPT effectively across various professional tasks.
• Craft optimised prompts to elicit superior responses.
• Recognise the capabilities and constraints of ChatGPT, alongside adopting best practices for its use.

Course Delivery Format

• Interactive lectures paired with group discussions.
• Ample practical exercises and rehearsal opportunities.
• Practical implementation within a live-lab setting.

Customisation Options

• For details on arranging a bespoke training session for this course, please get in touch with us.

This instructor-led live training in Kenya (online or onsite) is designed for beginner to intermediate marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Kenya (online or onsite) is designed for marketing professionals at intermediate to advanced levels who want to learn how to apply DeepSeek for real-time data analysis, predicting customer behavior, and managing automated marketing campaigns.

Upon completing this training, participants will be able to:

• Deploy DeepSeek-driven models to analyze customer data and refine marketing strategies.
• Utilize AI for audience segmentation and delivering personalized marketing content.
• Connect DeepSeek with marketing automation platforms for effective campaign management.
• Apply predictive analytics to anticipate customer behavior and enhance targeting precision.

This instructor-led, live training in Kenya (online or onsite) is designed for marketing professionals, digital strategists, and tech enthusiasts of all levels who aim to leverage the power of generative AI to build personalized marketing campaigns.

Upon completion of this training, participants will be able to:

• Grasp the basics of generative AI and its marketing applications.
• Employ generative AI tools and platforms for campaign development.
• Create personalized marketing content using AI models.
• Incorporate AI-generated content into broader marketing strategies.
• Evaluate and refine AI-driven marketing campaigns for enhanced performance.

This instructor-led, live training in Kenya (online or onsite) targets intermediate-level marketing and sales professionals keen on applying AI prompt engineering to create personalized campaigns, boost customer engagement, and automate sales workflows.

Upon completing this training, participants will be able to:

• Grasp the core principles of AI-driven prompt engineering within marketing and sales contexts.
• Utilize AI to craft high-converting marketing copy and ad creatives.
• Automate customer engagement through AI-generated responses.
• Apply AI for data-informed sales insights and forecasting.
• Seamlessly integrate AI tools into existing marketing and sales automation workflows.