Prompt Engineering for Marketing and Sales Automation Training Course

Advertising and Creativity adopts a cross-disciplinary approach that integrates compelling storytelling, emerging industry trends, artificial intelligence, and artistic innovation to elevate brand strategies and marketing campaigns.

Designed as an instructor-led live training (available both online and onsite), this course targets beginner to intermediate-level professionals seeking to enhance their capability in crafting impactful advertising strategies and creative campaigns.

Upon completion of this training, participants will be equipped to:

• Craft compelling brand narratives using proven storytelling techniques.
• Analyze global and local advertising trends, alongside award-winning campaigns.
• Implement AI tools and workflows specifically adapted for advertising agencies.
• Participate in practical creative exercises inspired by artistic methodologies.

Course Format

• Interactive lectures and discussions.
• In-depth review of advertising campaign case studies.
• Practical art and creativity workshop sessions.
• Hands-on application of AI advertising tools.

Customization Options

• For organizations wishing to request a customized training session for this course, please reach out to us to make arrangements.

Vertex AI offers sophisticated tools for fine-tuning large language models and managing prompts, empowering developers and data teams to enhance model accuracy, streamline iteration workflows, and ensure rigorous evaluation through built-in libraries and services.

This instructor-led live training, available both online and onsite, is designed for intermediate to advanced practitioners who aim to improve the performance and reliability of generative AI applications by leveraging supervised fine-tuning, prompt versioning, and evaluation services within Vertex AI.

Upon completing this training, participants will be able to:

• Apply supervised fine-tuning techniques to Gemini models in Vertex AI.
• Implement prompt management workflows, including versioning and testing.
• Leverage evaluation libraries to benchmark and optimize AI performance.
• Deploy and monitor improved models in production environments.

Format of the Course

• Interactive lectures and discussions.
• Hands-on labs focused on Vertex AI fine-tuning and prompt tools.
• Case studies demonstrating enterprise model optimization.

Course Customization Options

• To request customized training for this course, please contact us to arrange.

This instructor-led, live training in Kenya (online or onsite) is aimed at advanced-level AI engineers, developers, and data analysts who wish to master prompt engineering strategies to maximize the effectiveness of DeepSeek LLM in real-world applications.

By the end of this training, participants will be able to:

• Craft advanced prompts to optimize AI responses.
• Control and refine AI-generated text for accuracy and consistency.
• Leverage prompt chaining and context management techniques.
• Mitigate biases and enhance ethical AI usage in prompt engineering.

AI in Digital Marketing involves applying artificial intelligence technologies to improve sales processes, audience targeting, personalization, and campaign optimization within the advertising sector.

This instructor-led live training, available online or on-site, is designed for intermediate-level OOH/DOOH sales professionals aiming to leverage AI for prospecting, tailoring proposals, analyzing data, and simulating pitches, with a specific focus on programmatic integrations like DV360 and Place Exchange.

Upon completing this training, participants will be able to:

• Utilize AI tools to identify and qualify high-value prospects.
• Employ AI-driven personalization techniques to craft compelling client proposals.
• Analyze campaign performance data to derive actionable insights.
• Simulate sales pitches using AI for preparation and continuous improvement.

Course Format

• Interactive lectures and discussions.
• Extensive exercises and practice sessions.
• Hands-on implementation within a live-lab environment.

Course Customization Options

• To arrange customized training for this course, please contact us.

This programme investigates the practical implementation of artificial intelligence within the marketing functions of private higher education institutions. It addresses key areas such as content development and strategic positioning, reputation management, campaign refinement, product innovation, enhancement of academic programmes, internal transformation and cultural shifts, and stakeholder engagement, all viewed through the perspective of AI-enabled solutions.

This live training session, delivered by an instructor either online or onsite, is designed for intermediate-level marketing and communications professionals in higher education who aim to utilize AI to enhance student recruitment efforts, bolster institutional reputation, differentiate programmes, and improve operational efficiency.

Upon completion of this training, participants will be equipped to:

• Develop AI-supported content for academic and brand positioning that aligns with specific target personas and communication channels.
• Formulate AI-informed public relations and reputation strategies suitable for both digital and physical environments.
• Enhance digital campaigns through sophisticated segmentation, attribution modelling, and advanced analytics.
• Propose innovations driven by AI for academic programmes and supplementary value-added services.
• Plan internal change management and digital culture initiatives to facilitate the adoption of AI technologies.
• Design engagement strategies for schools and prospective students, supported by efficient AI workflows.

Course Format

• Interactive lectures and group discussions.
• Practical workshops utilizing sample AI workflows and templates.
• Collaborative exercises, case study analyses, and a concise capstone design session.

Customization Options

• To request a version tailored to your specific institution, please contact us to make arrangements.

This hands-on course demonstrates how accessible, no-code, and low-code AI tools can be leveraged for daily sales and market analysis tasks—ranging from automating routine processes to generating predictive insights and creating visual dashboards.

Delivered as an instructor-led, live training session (available online or onsite), this course is designed for beginner to intermediate commercial professionals who wish to integrate AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

Upon completion of this training, participants will be able to:

• Explain key AI concepts and tools pertinent to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyse sales and market data using AI-assisted features in Excel and Power BI.
• Construct simple predictive models and interpret short-term forecasts regarding customer behaviour and demand.
• Develop dashboards and visual reports that effectively communicate sales and market insights.
• Design a basic AI-assisted workflow to enhance productivity and decision-making within commercial teams.

Course Format

• Short interactive lectures accompanied by live demonstrations.
• Guided, hands-on exercises utilising ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customisation Options

• To request a customised training session for this course, please contact us to arrange.

ChatGPT is an artificial intelligence-driven conversational assistant designed to improve workplace efficiency by supporting content generation, research, communication, and process automation.

This instructor-led live training, available both online and on-site, is tailored for professionals with little to no prior AI experience who aim to enhance their daily efficiency by utilising ChatGPT.

Upon completing this training, participants will be equipped to:

• Grasp the fundamental principles of ChatGPT and its operational mechanics.
• Apply ChatGPT effectively across various professional tasks.
• Craft optimised prompts to elicit superior responses.
• Recognise the capabilities and constraints of ChatGPT, alongside adopting best practices for its use.

Course Delivery Format

• Interactive lectures paired with group discussions.
• Ample practical exercises and rehearsal opportunities.
• Practical implementation within a live-lab setting.

Customisation Options

• For details on arranging a bespoke training session for this course, please get in touch with us.

This instructor-led live training in Kenya (online or onsite) is designed for marketers looking to integrate ChatGPT into their marketing campaigns. Participants will learn how to harness ChatGPT for various marketing objectives, such as content creation, customer support, and social media management.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanisms.
• Utilize ChatGPT to produce engaging marketing copy, blog posts, and social media content.
• Build a ChatGPT-powered chatbot to enhance customer support and interaction.
• Incorporate ChatGPT into their marketing strategy to save time and boost efficiency.

This instructor-led live training in Kenya (online or onsite) is designed for beginner to intermediate marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Kenya (online or onsite) is designed for marketing professionals at intermediate to advanced levels who want to learn how to apply DeepSeek for real-time data analysis, predicting customer behavior, and managing automated marketing campaigns.

Upon completing this training, participants will be able to:

• Deploy DeepSeek-driven models to analyze customer data and refine marketing strategies.
• Utilize AI for audience segmentation and delivering personalized marketing content.
• Connect DeepSeek with marketing automation platforms for effective campaign management.
• Apply predictive analytics to anticipate customer behavior and enhance targeting precision.

Generative AI refers to technology capable of creating new content, including text, reports, and recommendations, based on structured inputs.

This instructor-led live training, available online or onsite, targets beginner to intermediate corporate professionals who aim to leverage generative AI and prompt engineering to boost productivity, improve communication, and enhance decision-making within their work environments.

Upon completing this training, participants will be able to:

• Grasp the fundamental concepts of generative AI and prompt engineering.
• Design effective prompts tailored to various business contexts.
• Integrate AI tools into administrative, analytical, and specialized workflows.
• Apply best practices for the ethical and responsible use of AI in corporate settings.

Course Format

• Interactive lectures and discussions.
• Practical exercises and case studies.
• Hands-on experimentation with AI tools.

Customization Options

• To arrange customized training for this course, please contact us.

Generative AI is a technology that creates new content such as text, images, and recommendations based on prompts and data.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level healthcare professionals who wish to use generative AI and prompt engineering to improve efficiency, accuracy, and communication in medical contexts.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and prompt engineering.
• Apply AI tools to streamline clinical, administrative, and research tasks.
• Ensure ethical, safe, and compliant use of AI in healthcare.
• Optimize prompts to achieve consistent and accurate results.

Format of the Course

• Interactive lecture and discussion.
• Practical exercises and case studies.
• Hands-on experimentation with AI tools.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Kenya (online or onsite) is designed for marketing professionals, digital strategists, and tech enthusiasts of all levels who aim to leverage the power of generative AI to build personalized marketing campaigns.

Upon completion of this training, participants will be able to:

• Grasp the basics of generative AI and its marketing applications.
• Employ generative AI tools and platforms for campaign development.
• Create personalized marketing content using AI models.
• Incorporate AI-generated content into broader marketing strategies.
• Evaluate and refine AI-driven marketing campaigns for enhanced performance.

Prompt Engineering involves the strategic design and optimization of inputs to elicit specific and high-quality outputs from large language models.

This instructor-led live training, available either online or on-site, is tailored for beginners keen on mastering foundational prompt design techniques and applying them to everyday tasks.

Upon completing this training, participants will be equipped to:

• Articulate the importance of prompt engineering and its value proposition.
• Create clear and effective prompts for various straightforward tasks.
• Utilize fundamental prompt patterns and templates to enhance output quality.
• Evaluate and refine prompts to minimize errors and mitigate unwanted responses.

Course Delivery Format

• Concise interactive lectures accompanied by live demonstrations.
• Practical, instructor-guided exercises in prompt creation.
• Collaborative group discussions and rapid feedback sessions.

Customization Options

• For customized training arrangements, please get in touch with us.

This instructor-led, live training in Kenya (online or onsite) targets developers and researchers of all skill levels who wish to craft effective prompts to elicit desired responses from ChatGPT.

Upon completion of this training, participants will be able to:

• Understand the core principles of prompt engineering for AI models like ChatGPT.
• Design prompts that effectively guide AI to produce desired outcomes.
• Apply ethical considerations in crafting prompts.
• Anticipate and adapt to the evolving landscape of AI interactions.