Prompt Engineering for Marketing and Sales Automation Training Course

Advertising and Creativity is a cross-disciplinary approach that combines storytelling, emerging trends, artificial intelligence, and artistic creativity to enhance brand strategies and campaigns.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level professionals who wish to strengthen their ability to design impactful advertising strategies and creative campaigns.

By the end of this training, participants will be able to:

• Develop brand narratives using effective storytelling techniques.
• Analyze international and national advertising trends and award-winning campaigns.
• Apply AI tools and workflows tailored to advertising companies.
• Engage in hands-on creative exercises inspired by artistic methods.

Format of the Course

• Interactive lecture and discussion.
• Case study reviews of advertising campaigns.
• Hands-on art and creativity workshop.
• Practical exercises with AI advertising tools.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Vertex AI provides advanced tools for fine-tuning large models and managing prompts, enabling developers and data teams to optimize model accuracy, streamline iteration workflows, and ensure evaluation rigor with built-in libraries and services.

This instructor-led, live training (online or onsite) is aimed at intermediate-level to advanced-level practitioners who wish to improve performance and reliability of generative AI applications using supervised fine-tuning, prompt versioning, and evaluation services in Vertex AI.

By the end of this training, participants will be able to:

• Apply supervised fine-tuning techniques to Gemini models in Vertex AI.
• Implement prompt management workflows including versioning and testing.
• Leverage evaluation libraries to benchmark and optimize AI performance.
• Deploy and monitor improved models in production environments.

Format of the Course

• Interactive lecture and discussion.
• Hands-on labs with Vertex AI fine-tuning and prompt tools.
• Case studies of enterprise model optimization.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Kenya (online or onsite) is aimed at advanced-level AI engineers, developers, and data analysts who wish to master prompt engineering strategies to maximize the effectiveness of DeepSeek LLM in real-world applications.

By the end of this training, participants will be able to:

• Craft advanced prompts to optimize AI responses.
• Control and refine AI-generated text for accuracy and consistency.
• Leverage prompt chaining and context management techniques.
• Mitigate biases and enhance ethical AI usage in prompt engineering.

This instructor-led, live training in Kenya (online or onsite) is aimed at marketers who wish to use AI to improve improve digital marketing strategies through valuable customer insights.

By the end of this training, participants will be able to:

• Leverage AI software to improve the way brands connect to users.
• Use chatbots to optimize the user-experience.
• Increase productivity and revenue through the automation of tasks.

AI in Digital Marketing is the application of artificial intelligence technologies to enhance sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led, live training (online or onsite) is aimed at intermediate-level OOH/DOOH sales professionals who wish to leverage AI for prospecting, proposal personalization, data analysis, and pitch simulation, with a focus on programmatic integrations such as DV360 and Place Exchange.

By the end of this training, participants will be able to:

• Apply AI tools to identify and qualify high-value prospects.
• Use AI-driven personalization to create compelling client proposals.
• Analyze campaign performance data for actionable insights.
• Simulate sales pitches using AI for preparation and improvement.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This course explores practical applications of artificial intelligence to institutional marketing in private higher education. It covers content creation and positioning, reputation management, campaign optimization, product innovation, academic-program enhancement, internal change and culture, and stakeholder engagement, all through an AI-enabled lens.

This instructor-led, live training (online or onsite) is aimed at intermediate-level marketing and communications professionals in higher education who wish to apply AI to improve student recruitment, institutional reputation, program differentiation, and operational effectiveness.

By the end of this training, participants will be able to:

• Create AI-assisted academic and brand positioning content aligned to target personas and channels.
• Design AI-informed reputation and PR strategies for online and offline contexts.
• Optimize digital campaigns with segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for programs and value-added services.
• Plan internal change and digital culture initiatives to support AI adoption.
• Design engagement tactics for schools and prospective students supported by AI workflows.

Format of the Course

• Interactive lecture and discussion.
• Hands-on labs using example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This practical course shows how accessible, no-code and low-code AI tools can be applied to everyday sales and market analysis tasks — from automating routine work to building predictive insights and visual dashboards.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level commercial professionals who wish to adopt AI tools to increase productivity, improve market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Describe key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-powered conversational tool that enhances productivity by assisting with content creation, research, communication, and workflow automation.

This instructor-led, live training (online or onsite) is aimed at professionals with no or limited experience in AI who wish to maximize their efficiency by leveraging ChatGPT for daily tasks.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT effectively for different workplace tasks.
• Optimize prompts to get better responses.
• Identify ChatGPT’s limitations and best practices for use.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Kenya (online or onsite) is aimed at marketeers who wish to use ChatGPT for their marketing campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT to generate compelling marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to improve customer support and engagement.
• Implement ChatGPT into their marketing strategy to save time and increase efficiency.

This instructor-led, live training in Kenya (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Kenya (online or onsite) is aimed at intermediate-level to advanced-level marketing professionals who wish to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and optimize marketing strategies.
• Leverage AI for audience segmentation and personalized marketing.
• Integrate DeepSeek with marketing automation tools for campaign management.
• Apply predictive analytics to forecast customer behavior and improve targeting efforts.

Generative AI is a technology that produces new content such as text, reports, and recommendations based on structured prompts.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level corporate professionals who wish to use generative AI and prompt engineering to enhance productivity, communication, and decision-making in their work environment.

By the end of this training, participants will be able to:

• Understand the core concepts of generative AI and prompt engineering.
• Create effective prompts for a variety of business contexts.
• Integrate AI tools into administrative, analytical, and specialized workflows.
• Apply best practices for ethical and responsible AI use in corporate settings.

Format of the Course

• Interactive lecture and discussion.
• Practical exercises and case studies.
• Hands-on experimentation with AI tools.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Generative AI is a technology that creates new content such as text, images, and recommendations based on prompts and data.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level healthcare professionals who wish to use generative AI and prompt engineering to improve efficiency, accuracy, and communication in medical contexts.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and prompt engineering.
• Apply AI tools to streamline clinical, administrative, and research tasks.
• Ensure ethical, safe, and compliant use of AI in healthcare.
• Optimize prompts to achieve consistent and accurate results.

Format of the Course

• Interactive lecture and discussion.
• Practical exercises and case studies.
• Hands-on experimentation with AI tools.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Kenya (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

Prompt Engineering is the practice of designing and refining prompts to get desired outputs from large language models.

This instructor-led, live training (online or onsite) is aimed at beginner-level participants who wish to learn foundational prompt design techniques and apply them to common tasks.

By the end of this training, participants will be able to:

• Explain why prompt engineering matters and where it adds value.
• Design clear, effective prompts for a variety of simple tasks.
• Apply basic prompt patterns and templates to improve outputs.
• Evaluate and iterate prompts to reduce errors and unwanted responses.

Format of the Course

• Short interactive lecture and live examples.
• Hands-on, instructor-guided prompt exercises.
• Group discussion and quick feedback loops.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.