Course Outline
Module 1: Smart and Fast Introduction
Objective: Align knowledge without repeating basic concepts.
- Techniques for structuring effective prompts (prompt engineering adapted for marketing).
- Understanding ChatGPT’s strengths and limitations, and strategies to work around them.
Module 2: Advertising & Campaigns: Faster and More Creative Creation
Objective: Automate and accelerate campaign material creation.
- Generating invitation and marketing emails with adapted language.
- Creating social media copy with style variations.
- Adapting campaigns for different audiences (B2B vs B2C, domestic vs international).
- Creating scripts for videos and advertisements.
- Brainstorming campaign ideas with ChatGPT.
- Practical activity: Create a complete campaign including email, post, CTA, and executive summary.
Module 3: Client Communication: Clarity, Speed, and Personalization
Objective: Increase speed and quality in writing commercial communications.
- Writing client service texts.
- Presentation, follow-up, and post-meeting emails.
- Responses to common client objections using smart templates.
- Creating structured prompts for emails.
- Developing reusable templates for different occasions.
- Translating and adapting multilingual messages.
- Translating reports and presentations while maintaining a professional tone.
- Practical activity: Generate and translate an institutional email plus a client negotiation email.
Module 4: Controllership and Budget Management: Clarity in Data and Reports
Objective: Help organize, summarize, and better communicate financial and management data.
- Summarizing financial reports with simplified explanations.
- Generating presentations (PowerPoint/Google Slides) from data.
- Automatic slide structure with report-based text.
- Creating accountability emails and internal communications.
- Checking consistency and clarity in spreadsheets via ChatGPT analysis.
- Practical activity: Generate a monthly budget summary plus a 10-slide automated presentation with ChatGPT.
Module 5: Research and Market Intelligence
Objective: Use ChatGPT as a research and analysis assistant for faster decision-making.
- Best practices for asking complex, context-rich questions.
- Retrieving external data with ChatGPT (and understanding its limitations).
- Practical alternatives: plugins, web browsing (if enabled), and auxiliary tools.
- Prompts for competitor analysis, public data, and industry reports.
- Practical activity: Simulate a competitor analysis and generate decision-making insights.
Closing: Workflow Integration
- Suggestions for integration with Google Docs, Notion, Excel, etc.
- Open space for questions and prompt adjustments created during the course.
Summary and Next Steps
Requirements
- A foundational understanding of marketing and communication workflows.
- Experience in content creation or campaign management.
- No prior technical knowledge of AI is required.
Target Audience
- Marketing professionals.
- Advertising and campaign teams.
- Staff involved in client communication and financial controllership.
Testimonials (1)
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
