Agile Product Management - Growth Marketing Training Course
Agile Product Management is a development methodology for products and services that prioritizes flexibility, collaboration, and adaptability throughout the entire product lifecycle.
This instructor-led live training, available online or onsite, is designed for marketing executives seeking to harness Agile frameworks to enhance growth marketing strategies, develop customer-focused products, and drive scalable growth.
Upon completion of this training, participants will be able to:
- Grasp the core frameworks employed in agile product management.
- Evaluate the potential market demand for new products and services.
- Master pricing strategies for new offerings and techniques for optimizing value.
Course Format
- Interactive lectures and discussions.
- Extensive exercises and practical application.
- Hands-on implementation within a live lab setting.
Customization Options
- For customized training arrangements, please contact us.
Course Outline
Introduction
Understanding the Product Management Framework
Product Management Success Factors
Identifying and Managing Stakeholder Expectations
Forecasting Sales and Revenues
Developing Financials for the Business Case
Value Engineering Products to the Market Price Points
Developing Strategies for Pricing
Establishing Quality Criteria and Management
Understanding the Agile Delivery Triangle
Types of Project Lifecycle
Understanding the Agile Process and Planning Techniques
Using Burndown Charts for Delivery Control
Summary and Next Steps
Requirements
- Foundational knowledge of product management concepts
- Familiarity with Agile methodologies
Target Audience
- Marketing executives
- Brand managers
Need help picking the right course?
southafrica@nobleprog.co.za or +27 (0)10 005 5793
Agile Product Management - Growth Marketing Training Course - Enquiry
Testimonials (2)
The training was practical and straight forward
Mutu Bengui - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
The treiner approach was very good, and demostrated knowledge of the subject
Osvaldo Calombe - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
Related Courses
Agile Auditing
14 HoursAgile Business Analysis
14 HoursAgile, DevOps, and Software Quality for Engineering Educators
42 HoursThis instructor-led, live training in Kenya (online or onsite) is aimed at engineering and design professors who wish to understand, apply, and teach modern software development practices relevant to systems engineering, civil engineering, design, and architecture disciplines.
Agile in Regulated Environments: Banking, Financial Services and the Public Sector
14 HoursThis instructor-led live training in Kenya is tailored for intermediate-level managers, Product Owners, and specialists aiming to integrate Agile practices within banking, financial institutions, and the public sector while maintaining strict regulatory compliance.
By the end of this course, participants will be able to:
- Incorporate regulatory and compliance needs into the product backlog from the initial planning stages.
- Identify the necessary governance structures and documentation standards.
- Foster collaborative partnerships with risk, compliance, and IT security functions.
- Execute regulated product changes effectively using Agile methodologies.
Introduction to Agile Testing
14 HoursAgile Project Management
14 HoursThe 'Agile Project Management' training focuses on the practical aspects of agile project management. Participants gain knowledge about the role of project managers in an agile organization, organizational transformation, customer engagement, increasing work predictability, and managing change. The program covers Agile concepts such as Scrum and Kanban and discusses the roles of key stakeholders: Product Owner, Project Team, and Scrum Master. Participants learn to initiate and plan agile projects, monitor progress, implement agile project execution practices, apply the Kanban method, and introduce Agile within traditional organizations.
Effective Agile Project Management with Jira & Confluence
7 HoursThis 7-hour instructor-led course in Kenya centers on integrating Jira and Confluence for streamlined agile project management. Participants will gain the skills to configure boards, oversee issues, and connect tools to simplify requirement tracking and reporting, ultimately fostering better team collaboration and project delivery.
Leading Digital Transformation: Making Change Stick and Overcoming Resistance
7 HoursThis instructor-led live training in Kenya (offered online or onsite) targets intermediate-level managers, team leaders, and change leaders who aim to lead digital change that is supported by their teams, not just tolerated.
By the end of this training, participants will be able to:
• Recognize the authentic sources of resistance and address them early on.
• Construct a clear case for change featuring quick wins and visible sponsors.
• Mobilize change agents and engage middle managers effectively.
• Measure adoption levels and sustain momentum after the initial launch.
Lean and Agile Tools for Managing Requirements, Projects, and Banking Processes
16 HoursThe Product Owner Role in Practice
14 HoursThis instructor-led live training, delivered either online or onsite in Kenya, is designed for beginner to intermediate-level Product Owners, business analysts, and project managers who are eager to assume the Product Owner role with confidence in real-world organisational environments.
Upon completion of this training, participants will be equipped to:
• Articulate and share a clear product vision, strategic goals, and roadmap.
• Construct, refine, and prioritise the product backlog.
• Navigate stakeholder management and effectively decline requests with well-reasoned arguments.
• Evaluate value using clear success metrics.
SAFe Release Train Engineer (RTE)
21 HoursThis live, instructor-led training in Kenya (offered online or onsite) targets advanced-level Release Train Engineers (RTEs) looking to deepen their insight into their responsibilities and sharpen their expertise.
Upon completion of this program, participants will be equipped to:
- Grasp the specific role and duties associated with the SAFe Release Train Engineer (RTE) position.
- Master the facilitation of Agile Release Trains (ARTs) and the promotion of continuous delivery.
- Hone their ability to plan and execute Program Increment (PI) events effectively.
- Develop proficiency in overseeing risks, dependencies, and operational impediments.
- Adopt strategies to champion relentless improvement and drive Agile transformation.
SAFe® for Teams
14 HoursThis intensive two-day program is tailored to assist teams within an Agile Release Train (ART) in functioning effectively within an Agile setting by utilizing frameworks like Scrum, Kanban, and Extreme Programming (XP). Participants will gain insights into operating as an Agile Team, managing backlogs, and successfully planning and delivering iterations. The curriculum places significant emphasis on comprehending the team’s function within the ART and fostering collaboration, planning, execution, and continuous improvement in synergy with other teams.
The training equips teams to actively engage in a Program Increment (PI), addressing both Team-level and Program-level events, with a specific focus on PI planning sessions. Upon completing the course, participants will be well-prepared to sit for the certification exam to achieve SAFe® Practitioner (SP) status.
Upon completion of the course, participants will be able to:
- Implement SAFe principles to scale Lean and Agile practices throughout the organization.
- Comprehend their team’s role within the Agile Release Train and its contribution to overarching goals.
- Identify other teams within the train, including their respective roles and interdependencies.
- Effectively plan and execute iterations.
- Showcase delivered value and drive continuous process improvement.
- Actively participate in and contribute to Program Increment planning.
- Collaborate and integrate work with other teams within the Agile Release Train.
Writing Effective User Stories and Acceptance Criteria
7 HoursThis live, instructor-led training in Kenya, delivered online or onsite, is tailored for Product Owners, business analysts, and business experts at beginner to intermediate levels who seek to write user stories that support accurate estimation and successful delivery.
Upon completing this training, participants will be equipped to:
• Convert business requirements into distinct user stories.
• Formulate acceptance criteria using the Given–When–Then structure.
• Decompose large features into smaller, high-value stories.
• Apply story mapping to visualize the complete customer journey.