Course Outline

 Module 1: Basic of SEO

  • Introduction to Online Search
  • Introduction to SEO
  • Knowledge about SERP's
  • How does SEO Affects your business

 Module 2: Keywords The Important Element of SEO

  • Introduction to Keywords
  • Keywords Research & Analysis
  • Tools to Analyze Keywords
  • Tools for Searching Keywor
  • Keywords Distribution

 Module 3: Content Optimization

  • Understanding Content Optimization
  • Optimizing for Site Structure
  • Types of Content
  • Optimizing Textual &Non Textual Page Elements
  • User Generated Content

 Module 4: Understanding The Technical SEO

  • Language which Search Engine Understands
  • How search Engines Index Content
  • Duplicate Content & Colonications
  • Server Side Factors
  • Google Webmaster Tool

 Module 5: Content Strategy

  • Understanding Content Strategy
  • Defining your audience, topics, angle & Style
  • Tool for Content Strategy - Editorial Calendar
  • Promoting your Content with Social Media

 Module 6: Link Building - Another Important Element of SEO

  • Understanding the Importance of Links
  • Types of Links
  • Link Building Opportunities
  • Link Building Strategies
  • Anchor Text

 Module 7: SEO Effectiveness

  • Measuring SEO Effectiveness
  • SEO and Social Share
  • Social Crawlytics

 Module 8: SEO For Ecommerce

  • What is Ecommerce & Ecommerce Sites
  • Technical components of E-commerce sites
  • E-commerce Site Structure
  • E-commerce site Content
  • Maximizing Link Building & Social Media Sharing for Ecommerce

 Module 9: SEO For Local Search

  • Local Search & Its Elements
  • What is Local Search
  • Google+ Local Page
  • How to create Google+ Local Business Page

 Module 10: Useful Tools for SEO

  • SEO Tools for Page Rank
  • SEO Tools Link Tracking/ Analysis
  • Keyword Tools
  • SEO Tools Content Analysis
  • SEO Tools for Analyzing Competition
  • Traffic Analysis Tools
  • Trend Analysis Tools

 Module 11: The Past Present & Future of SEO

  • The SEO Past
  • The SEO Present
  • The SEO Future
  14 Hours
 

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