Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
1. Introduction to Internet Marketing
- a. Defining "Internet Marketing"
- b. Understanding Performance
- c. Opportunities in digital activities (advertising platforms, SEO, analytics)
- d. Planning your activities
2. Developing a Strategy for Marketing Activities
- a. Preparing a brief and defining your goals
- b. Selecting advertising platforms and prioritizing activities (including an introduction to campaign types for each activity)
- c. Creating an action plan, timeline, and personas while considering tests and trends
- d. Budget selection and allocation over time
3. Managing Your Marketing Team
- a. Collaborating with an agency - various forms of cooperation
- b. Pros and cons of agency partnership
- c> Managing an in-house marketing team, task allocation, and performance optimization
- d. Processes and tools that streamline work
4. Measuring Effectiveness for E-Marketing
- a. Key factors to consider when assessing activity effectiveness
- b. Fundamental measurement indicators
- c. Analysis of sample campaign reports (categorized into platform reports, Analytics data, and dedicated reports)
Requirements
Foundational knowledge of internet marketing.
7 Hours
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
